Ken McClary is a Northwest Arkansas writer, photographer, and local-guide publisher who has spent more than a decade covering the best of the region — where to eat, drink, ride, hike, and explore across Benton and Washington counties. Based in the Rogers–Bentonville–Fayetteville corridor, he is the founder of the NWAmix network of local guides and the publisher behind WeKnowNWA.
About Ken
Ken started covering Northwest Arkansas online more than a decade ago. What began with the region’s food scene grew to take in the whole picture of life in the Ozarks — the attractions, parks, lakes, trails, museums, festivals, and small towns that make Northwest Arkansas one of the best places in the country to live and visit. His work has been published across many local outlets, and with a combined audience of more than 60,000 readers a month across his sites and social channels, his guides help visitors and locals alike discover the best of the region.
Over the years that focus grew into something bigger: a whole family of local guides covering food, breweries, live music, mountain-bike trails, camping, and more — all built on the same goal of helping people discover the best of Northwest Arkansas, and helping local businesses get found.
What Ken Covers
On WeKnowNWA, Ken builds evergreen destination guides to the towns and attractions of Northwest Arkansas, organized city by city:
- Bentonville — Crystal Bridges, the Momentary, world-class mountain biking, and the downtown square
- Rogers — Lake Atalanta, the Walmart AMP, Daisy Airgun Museum, and historic downtown
- Fayetteville — the Razorbacks, Dickson Street, and the historic square
- Springdale — Arvest Ballpark, the Jones Center, and Emma Avenue
- Bella Vista — seven lakes, championship golf, and the Back 40 trails
- Eureka Springs — Thorncrown Chapel, the Crescent Hotel, and a Victorian downtown
- Siloam Springs — Sager Creek, the kayak park, and nearby Natural Falls
The NWAmix Network
WeKnowNWA is part of NWAmix, Ken’s network of specialized Northwest Arkansas guides. Each site goes deep on one topic, so when a place opens, moves, or changes, the details stay current where they matter most:
- NWA Food — the region’s restaurants, cafés, and where to eat
- NWA Brew — breweries, taprooms, and bars
- NWA Bike Trails — mountain-bike trail maps, ratings, and conditions
- NWA Rocks — live music and local venues
- Make Camping Fun — camping tips and gear
- Foodtruckoholic — the food-truck scene
- Drones Over Arkansas — aerial photography of the Ozarks
Work With Ken
Ken helps local restaurants, attractions, and businesses get discovered by the people already searching for what they offer. To learn more or get in touch, visit his business site NWAmix.com or his personal site KenMcClary.com.