The Walmart AMP (Arkansas Music Pavilion) is an outdoor amphitheater in Rogers, Arkansas, and one of the largest outdoor concert venues in the state, with room for about 11,000 people. This guide covers everything you need for a show — where it is, parking, seating, the bag policy, tickets, and where to stay nearby.
History of the Walmart AMP
The venue originally opened as the Arkansas Music Pavilion and underwent a major renovation and expansion in 2014 through a partnership with Walmart, which led to its current name, the Walmart AMP. It now features state-of-the-art sound and lighting, VIP seating, and hospitality areas. Over the years it has hosted big-name acts across country, rock, pop, and hip-hop — including Elton John, Dave Matthews Band, Journey, and Luke Bryan — along with comedy shows, festivals, and family-friendly performances, making it one of the top entertainment destinations in Northwest Arkansas.
Where Is the Walmart AMP?
The Walmart AMP is located at 5079 West Northgate Road, Rogers, AR 72758, just off Interstate 49 (Exit 88) in Rogers — roughly 15 minutes from Bentonville and 30 minutes from Fayetteville. Its location near the I-49 corridor makes it easy to reach from anywhere in Northwest Arkansas.
Parking at the Walmart AMP
General parking at the Walmart AMP is typically free, with paid premium and VIP parking available closer to the entrance for many shows. Lots open a couple of hours before showtime, and traffic backs up right before headliners take the stage, so arriving early is the easiest way to avoid the crush. For current parking prices and passes, check the official venue site before your show.
Seating: Reserved Seats vs. Lawn
The Walmart AMP offers two main experiences. Reserved seating fills the covered and open sections closest to the stage, while the general-admission lawn rises behind them — a relaxed, budget-friendly option where fans bring a blanket and spread out. Lawn chairs are allowed at most shows (subject to size rules), but policies can vary by event, so check your specific concert’s page when buying tickets.
What Can You Bring? Bag Policy
Like most major amphitheaters, the Walmart AMP enforces a bag policy and security screening at the gates, and outside food and drink are generally not permitted. Small clear bags are the safest bet, and rules on chairs, cameras, and other items change from show to show. Always confirm the current policy for your event before you head out.
Tickets & Box Office
Tickets are sold through the Walton Arts Center box office, which manages the Walmart AMP. You can buy online in advance (recommended for popular shows, which sell out) or by phone. Box office: 479.443.5600, open Monday–Friday 9am–6pm and Saturday noon–4pm.
Where to Stay Near the Walmart AMP
Because shows let out late, many concertgoers book a hotel nearby rather than drive home. The Pinnacle Hills area of Rogers — a few minutes from the venue — has the largest cluster of hotels, restaurants, and shopping, making it the most convenient base for a concert weekend.
More Things to Do in Rogers
Make a day of it before the show. Explore things to do in Rogers — from historic downtown Rogers and Beaver Lake to the city’s museums and attractions. Art lovers can pair a concert with the world-class Crystal Bridges Museum of American Art, a short drive away in Bentonville.
Pictures of the Walmart AMP
Walmart AMP Venue Information
Address:
5079 West Northgate Road,
Rogers, AR 72758
Box Office (Walton Arts Center):
Call: 479.443.5600
Hours: Mon–Fri 9am–6pm, Sat noon–4pm
Website:
arkansasmusicpavilion.com
Frequently Asked Questions
Where is the Walmart AMP located?
The Walmart AMP is at 5079 West Northgate Road, Rogers, AR 72758, just off I-49 in Rogers, Arkansas.
Is parking free at the Walmart AMP?
General parking is typically free, with paid premium and VIP parking available closer to the entrance for many shows.
What is the seating capacity of the Walmart AMP?
The venue holds about 11,000 people across reserved sections and a general-admission lawn.
Can you bring chairs to the lawn?
Lawn chairs are permitted at most shows subject to size rules, but policies vary by event, so check your concert’s ticket page.
How do I buy Walmart AMP tickets?
Tickets are sold through the Walton Arts Center box office online or by phone at 479.443.5600. Popular shows sell out, so buy early.
